There are actually a number of ways to make that happen.
I want to first share a little story about a member of our Cornall Business Network Group who spoke about his business at one of our meetings. The presentation was to be about 10 min. but it actually lasted 1/2 hour and the engagement was truly amazing given the topic. His business is water, more specifically the filtration of water, both on the outskirsts of town where people are on a well systems or in the city for those who aren't happy with the city's handling of the water supply. I was pleasantly surprised at the depth of his knowledge and the engagement he got from his presentation. Who knew we all felt that passionately about water.
All to say, know your business and then share the knowledge.
1. Find out where your target market hangs out (on and off line) and answer questions. (facebook, community boards etc.)
2. Hang out on line where your fellow peeps are and answer questions, give advice, offer service. (linkedin)
3. Write an ebook
4. Make a video
5. Help local non profit organizations.
These are just a few things that you can do to make yourself known as an authority.
I must say that I left out blogging. It is the single most important way to create credibility. Give people the knowledge they need to succeed and you will succeed as well.
Think of the information you would like to know.
Let me know if this helps and if you have any questions just ask. You can't know unless you ask.