The symbol to the left is called a QR Code, but to me it is a powerful mobile marketing tool for any business but especially for local business. If you scan this code you will be directed to my facebook page (that you are free to like, lol). You can direct this code to your website, a coupon, a special offer, your contact information, a squeeze page and the list goes on.
The benefits of this is that people on the go can get your information whether you are open or closed, they can get your information without having to spend tons of time punching the information in, they can get an instant coupon which will entice them into your store right there and then. There are many, many fun and interesting ways to use this tool to market your business and I had posted a great article from the 60 Second Marketer on my facebook page a little while back. You can read it at: https://www.facebook.com/BZB.PA/posts/499701260050844
Here's how you can get started using this fantastic tool today
1. Create your qr code - You will need a code generator to do this. There are quite a few of them but I will keep this simple and send you to: http://qrcode.kaywa.com/ where I created the code above. It is very self explanatory to create. The difficult part is figuring out what you want people to do, ie contact you, get a coupon, like your facebook page etc. Do some thinking about this before you create your code.
2. Get a qr code reader - This is important so you can test out your code. You can get one right from the Kaywa page above. Again, super simple.
3. Let 'er rip - Put this code everywhere. Store signage, business cards, email signatures, website, facebook, twitter just to name a few.
So there you have it. You are now equiped to use mobile marketing to promote your business and all it took was some of your time. I would love to hear if you found this useful and especially how you used this great little tool.